Help for Buy One Get One

FAQ

• Are there some restrictions about promotions using?
• How can I tell customers about promotions?
• How to create a good promotion?

Are there some restrictions about promotions using?

In general, no. But if you want to use the promotions on items with

• bulk discount pricing
• different Ecwid taxes on different products

please contact us.

How can I tell the customers about promotions?

It is many solutions for this.
For example, promote by email, or add text into category description.
These free great applications will help you:

• Buyable links - products will be automatically added to the cart after the customer have followed the link. Warning: Current customer products will be removed from the shopping cart
• Checkout notices - write about the promotion right in customer's cart
• Promo bar - write about the promotion in the header bar

Also you can use this field with the coupon-type promotion - the coupon's description will be replaced by its content.

How to create a good promotion?

• The BOGOF promotions works best with products that shoppers can easily use two of.
  For example - do people really need two navy blue winter jackets?
• One of the goals of a sales promotion is to make the customer choose the product again. So pick up the items for which customers will return.
• Notice that prices of overall promotion's items should not be more than the maximum the consumer ready to pay – any more and the consumer won’t buy.
• The type of BOGO you want to use is up to you, and depends on how badly you want to movethose products.
  Usually, though, a good rule of thumb is to go with “buy one, get one half off” or "Third for price of two"; if you have really slow-moving items that don’t cost very much, or you want to use those items as a bit of a loss leader, then use “buy one, get one free”
• If you have keystone margins (50%) on items, then every time they get a keystone item with 50% off, you are break even. But not everything in your store is at keystone. You have items with even higher margins. So, directing a customer to buy one then get one means that your margins can be less impacted. For example, if they buy a 60% margin item and the free one is 35% margin, you just came out ahead.
• Most sales promotions should have a definite time limit associated with them.
  If not, the discounted price will become de facto price, and the company never be able to go back to the original price. And the customers will always wait for discounts.